History
The Blue and You Fitness Challenge began as the Arkansas Fitness Challenge in 2004. The Arkansas Department of Health and Arkansas Blue Cross and Blue Shield saw a need to encourage healthy behaviors in their communities. The three-month program was a fun way to help companies encourage their employees to increase their physical activity. The first year was such a success that the contest continued, evolving over the year to include teams from all over the United States.
Resources
Media / News releases
- Arkansans invited to kick off annual Challenge with food, fun and fitness
- State agencies, Arkansas Blue Cross and Blue Shield announce opening of registration for free program to improve health and wellness
- The 20th Year of the Blue & You Fitness Challenge Concludes with Impressive Results and Statewide Winners
- Arkansas Blue Cross and Blue Shield to host National Walk at Lunch Day in downtown Little Rock
- Cash in for Good Health at the Blue & You Fitness Challenge kickoff
- Blue & You Fitness Challenge Celebrates 20th Year With $20,000+ in Prizes
- Blue & You Fitness Challenge Enters its 20th Year – Group Registration Under Way Now