A note from the Blue & You Fitness Challenge

After 21 amazing years and careful consideration, the Blue & You Fitness Challenge will no longer be offered.

Launched in 2004 by Arkansas Blue Cross and Blue Shield, in partnership with the Arkansas Department and Health and the Arkansas Department of Human Services, the Blue & You Fitness Challenge has been one of the largest and longest-running community health programs in Arkansas. The Challenge has helped countless participants develop healthier habits and grow stronger – mentally, physically, and emotionally.

We are deeply grateful to our community for their support and loyalty over the years. We share in the sadness of closing this chapter, but take pride in all that we have accomplished together.

With gratitude, The Blue & You Fitness Challenge Team