Skip to Content (Press Enter)
Strong starts with you.

Blue and You Fitness Challenge

Team member sign up

February 1 - February 28


March 1 - May 31

20 years strong.

The Blue & You Fitness Challenge is a free three-month contest in which participants are encouraged to exercise, make healthy choices and log those activities to earn points. The Challenge is held from March 1 through May 31. Companies and organizations participate in the event as part of their wellness programs. Friends and family use the contest to focus on health goals, infuse new energy into their routines, remain connected and have fun! Points gained from logging activity lead to contest recognition and rewards, but the best bonuses are better health and fitness. The Challenge was founded in 2004 and is hosted by Arkansas Blue Cross and Blue Shield, the Arkansas Department of Health and the Arkansas Department of Human Services.

Strong starts...

Antonio mixing something in a silver bowl

With preparing healthy food in the kitchen and putting clean ingredients in my body.

Antonio | Little Rock

Tiffany in a pink swim cap and goggles swimming in a lap pool

With an early morning workout, kicking off my day the right way.

Tiffany | Cabot

Kristen holding a coffee cup that has a cat with a striped shirt and glasses and the text above the cat reads I do what I want.

With my morning cup of coffee and quiet time.

Kristen | Springdale